The popularity of videos is attributed to the fact that it caters to the audio and visual senses of an individual. Music in videos gives content creators better opportunities to convey their message. By appealing to two senses at the same time, videos provide a better user experience. In this article, we will tell you all that you need to know about having music in your videos.
Role of Music in Video
Man is an emotional being, and music helps to establish positive connotations. Music is especially important for brands that are looking to leverage video in their digital marketing initiatives.
Music Elicits Emotions
A look at historical silent films will illustrate the role of music in a video. Music helps set the mood of the video and makes a scene more beautiful or romantic.
The dynamism of music ensures that the video clip is better received by the viewer. Musicologists have established mood techniques where the tempo, volume, harmony, and choice of musical instruments dictate the overall theme of the film.
Music Conveys Effective Messages
If you can create original music for product promotion, the sung words will reiterate the brand message. Try to get innovative and choose interesting musical interventions to convey your brand message.
If you invest your efforts in careful music planning, you can leverage the music to simulate actions or emotions in the viewer. Alternatively, you can join hands with a music expert to create surprises with your music and get the audience to laugh with you.
Music Makes a Video Memorable
When you use music in a promotional video, you can expect your audience to relate the tune or lyrics to your brand. That way, whenever they hear a particular tune, they will think of your brand. Catchy advertisement jingles are an effective way of boosting brand familiarity.
Alternatively, you can also center your audio branding activities around classical songs and current pop music. If your video is intended to cater to a diverse group, it is safest to stick to instrumental music and avoid lyrical songs. Irrespective of the type of music that you choose, make that you obtain the copyright to use the song.
Music Helps to Form Your Brand Personality
When you choose a soundtrack for your video, it talks about your brand identity. For example, if you are an innovative (but slightly crazy) startup that targets impulsive millennials, indie songs will be a perfect choice for your brand video.
On the other hand, if you are a healthcare service provider targeting octogenarians, a simple slow melody from the past will trigger nostalgia and have them form a bond with your brand. If you have a YouTube channel for your brand, we recommend consistent music in all your videos to help build your brand personality.
Adding Music to Videos
Now that you are aware of how videos can give a boost to your video popularity, the next stage is identifying how to incorporate this. There are several video editing tools in the market today, and most of them have the provision of adding music. However, InVideo is a class-apart and is the ideal choice for content creators with a diverse budget.
The functionalities of this tool vary with the different plans, and at each stage, you get optimum value for your money. InVideo is a web tool, and you do not have to download any file, and you can use it on your Windows, Android, iOS, or Mac devices. Here’s a step-by-step guide into how you can use InVideo to add music to your videos.
- Step 1: Log on to the InVideo video maker tool with your credentials. If you are using the tool for the first time, you will have to sign up (for free) first.
- Step 2: InVideo has a collection of over 5000 templates that are designed to boost your creativity; choose a template that works the best for you. Upload your images and videos. If you do not have relevant videos or images handy, you can choose from InVideo’s media library. The library is diverse, and irrespective of your video type, you will find a pick.
- Step 3: Personalise your video by altering the appearance of supers, adding relevant filers, or color correcting the content on your screen. At this stage, pay special attention to ensure that the transitions which you choose are in sync with the theme of your video.
- Step 4: The next stage is the most crucial one in your addition of music to the videos. Here, you go to the audio library of InVideo’s lyric maker tool and browse through the contents to select the most appropriate music. Alternatively, you can upload the music content and decide on its placement in your video.
- Step 5: At the last stage of your video creation journey, preview your video and make changes as necessary. Once you are satisfied with the content, wrap it up, export, and publish it. InVideo allows you the luxury of directly publishing your edited video to your social media handles.
Thus, you see that adding music to your video takes barely a few minutes. It is the planning and audio selection that is the crucial task. Ideally, you must avoid mixing multiple styles of music. Attempting to do so will take the music in the foreground, and customers may miss out on the product and its features.
Do not make the mistake of adding your favorite songs to the video. Understand that you are creating the video for your viewers and not just for yourself. Invest in detailed target group analysis and take an unbiased path to identify the preferred music for your video. If you want to position your brand internationally, it is safest to stick to an English song or go for an instrumental version of your vernacular song.
Music is a powerful support to any video, and you will learn the tricks when you get to the heat of video editing. As you prepare yourself to take the jump and incorporate music in your video, we hope that the tips discussed in this article were helpful to you.