Mobile delivery of services and goods is the future, and even small businesses need to have an app these days to keep up with their competition. This used to be an expensive proposition, but the cost of app development has come down a lot with the rise of remote work and other changes to our online lives.
Value-driven apps are all about making sure that you deliver value to your users so that they stay connected with the use of your app and feel that it benefits them. If you do not deliver value with your interactions, you will become one of the many apps that are deleted from people’s phones as being a poor means for them to meet their needs.
How to Build an App That is Value Driven?
Value-driven apps benefit your business just as much as your customers, but you need to make sure to deliver on both of these promises if you want your app to be useful to everyone over the long haul. There are some proven strategies that can be used to build a really good app, and following them will help you to make sure your app is worth the time and energy that went into making it.
1. Solve a Problem
This may be an obvious step in your process in some ways. If you are trying to make sure that people can order your products online through an app, then that is the problem that you need to solve. However, there is a deeper question here that gets to the heart of the value-driven side of the development process.
Beyond just buying your product, what are you trying to solve for people when they purchase your goods and services? To make an app that is truly value-driven, you need to figure out what the actual core of the problem is that you are trying to solve.
This idea ties into branding as well and making sure that you know who you are as a company can help you to clarify for your app users what you are really offering them. You should not be selling them on a product, instead, you need to be selling them as a means to make their life better. Your app should be like the gateway to better living rather than a simple access point for a service.
2. Do Better Than the Other Guys
This might seem like it would lead you in the wrong direction, but comparing your app to other apps that it must compete with can be very helpful to your development process.
What do you dislike about another company’s app? What do you love? Combine all of this research and then make something even better. Combining the best ingredients from your competitor’s work will help you to fill a niche that consumers are already familiar with but in a better and more valuable way.
If a company has an app that only offers one set of services and you can see a need to combine other added value options to that app, then make your app do both things. Being able to stand out in the crowd is about bringing convenience and the value of time-saving to your users as much as it is about newfangled ideas.
3. Consider Added Value Offerings
If you have the budget and the inclination, it is always wise to ask yourself if you can include added value opportunities inside of your app. These items might be tutorials, video information, or even access to blog posts.
Some apps are just so basic. You can do a few functions on them, and that’s it. This assumes that consumers will go online to check out your full website or call you to find out more about you. This is probably not realistic in today’s busy world.
If you don’t do outreach to your customers with easy-to-find added value options within your app, you are missing out on opportunities to make deeper connections with them and to prove that you have their best interests in mind.
Consider this part of your app to be the way that you make friends with your consumer through your app. You are offering them added value, and they will thank you for it by being loyal users of the application.
4. Choose the Right Design Tools
You can have the best ideas in the world and still end up with an app that does not provide the added value experience that you were hoping for. Picking the right design tools is all about making sure that you know exactly what you want your end result to include.
You don’t need to know what the exact specifications of each part of the app will be at this stage, but you need to think about the end goal of each portion. If the design tools that you are considering to develop your app will not allow essential features to be part of your app, move on.
There is no sense in developing half of an app and then finding out that you can’t add a major component into the app using the design tools you have chosen. This is protecting your time and saving you money on creating a workaround to a problem that did not need to exist in the first place.
Developing Added Value Apps is About Thinking Long-Term
No added value app that works as you want it to will be built in a matter of days. This is a longer-term project than that. You need to commit time and energy to the project from the start to move the app from an idea to a finished product.
It is always worth the energy and effort to make sure that your added value app actually provides the value that your consumers will expect. Losing customers to a weak or sloppily-constructed app can mean they are gone for good.
Every step of the planning process behind building an added-value app is worth it when you are done with the process and start seeing the growth you dreamed of!