True to its name, online ordering systems are extremely beneficial. They have become a conventional method of ordering. Online ordering has become a necessity for restaurants after the Coronavirus outbreak. The only option left for restaurants when people are hesitant to step outdoors is to deliver food to their doorstep.
From May 17, certain dining restrictions will be lifted from Wales, England, and Scotland. Even though some lockdowns are gradually being lifted, the government still imposes certain restrictions.
However, there is still no agreement on Northern Ireland, which is expected on the 24th of that month. Government efforts are continuously aimed at restoring the industry to its normal functioning. However, there may already be significant changes in the spending habits of your customers.
Forty-eight percent of Scotland modern diners still think that restaurants should not be allowed to offer “walk-in” takeaway services. The fact remains that, even though consumers crave outdoor dining, social interaction remains risky.
A system for online ordering can bring additional benefits to your restaurant business besides keeping your restaurant business afloat. Learn how to keep this tool working for you, and how to utilize it to its full potential.
What is a System for Online Ordering?
A restaurant software tool that enables your restaurant to manage and process online orders. If you are searching for tools that can help you adapt to rapidly changing operating working environments, this is a good choice for you.
Despite its popularity, other restaurateurs are still hesitant. Why? Because it sounds too complicated and intimidating for them. Particularly for establishments that prioritize organic customer interactions over everything else.
Even though it remains important for customer service, using a system for online ordering does not mean that there will be no chance for direct customer interaction. Moreover, it improves your current process of customer engagement and builds customer loyalty.
This system has been designed to address multiple restaurant operational concerns. Therefore, it is considered one of the best investments you can make for your restaurant and takeaway business.
It offers basic marketing features that help you create and send campaigns through email, push notifications, and SMS. It is a tool that enables you to create a customer database that you can use for your marketing communication.
Even your customer loyalty programs are automated and easily programmed. Promotion and marketing made easy for you.
Why You Need A System For Online Ordering
The process of setting up an online food ordering system for your restaurant takes time initially, but it’s a beneficial long-term investment.
Safer restaurant operations
As mentioned above, the government already approved opening restaurants for outdoor dining but health and safety restrictions are to be strictly followed. As vaccines roll out, they may loosen more, but there’s no guarantee that consumers will be comfortable with it right away.
The best way to demonstrate your commitment to safety is to maintain social distancing, make use of contactless ordering and payment methods, and keep surfaces clean. It is easier to maintain safe distances when needed.
Keeping a distance from your customers does not have to be stressful. The benefits of adopting an online ordering system for restaurant businesses extend to small businesses as well. This allows your customers to order and pay from outside the shop or inside.
Increased online orders
Online food ordering relieves the pressure of rushing. Online ordering has been shown to result in larger online order placement. Most systems for online food ordering allow you to offer upsells to customers during the checkout process.
Users have more time to make informed decisions. It is fine to order a juicy, tender, and greasy burger with a diet coke without fear of being judged by others. Especially good if it’s bagged up for takeaway.
The information necessary for those with food intolerances can be read clearly and taken in their own time. Consequently, customers are more likely to make larger purchases.
You compete with many other restaurants that offer similar cuisine on third-party sites, putting you at risk of losing customers. Having your system for online food ordering will keep customers away from competing for offers.
A hassle-free menu and payment system will guarantee your regular clients recommend you to friends, and share on social media. By delivering a seamless consumer experience, you can boost your customers and profit.
Flexible and easy to use
The flexibility of an in-house ordering system allows you to accept various payment options, create bundles, or offer different delivery options. This allows you to take full control of the overall operational procedures of your restaurant.
Being a restaurant owner can be challenging. It is hard to keep everything straight all the time. It will be easier to identify what are the weak parts of your management with this tool. As a result, you can take action right away and manage the situation.
For customers, online food ordering has the advantage of providing accurate prices and allowing for fewer errors when it comes time to pay the bill. Due to the way a menu is presented, customers must personally choose an item with a corresponding price, which means the correct amount is always paid.
That’s good news for your restaurant. With fewer errors, less time wasted fixing mistakes, and fewer free coffees given to customers, there’s less chance of incorrect charging.
It is also a good way to minimize your cost for payment processing. There are some fees associated with card terminals that can seriously reduce your bottom line.
The cost of using an order system is much lower with a small business since it is all digital. In many cases, the only charge is a small processing fee per transaction.
Easy to customize
This system still allows you to create organic connections with your customers. Seventy-three percent of UK diners are expecting a personalized system for online food ordering. It adds up to their satisfaction throughout the ordering process.
Customizable menu apps allow you to showcase your logo, brand colors, or other features that differentiate your business from the competition. Additionally, adding or removing menu items is as simple as logging in and making your changes.
How To Maximize An Online Ordering System For Takeaway
Discover how to make use of this restaurant tool to maximum effect. It can do more than you could imagine. Adding some tweaks and upgrades can make you unstoppable in the industry.
- Make sure to get feedback from your customers so you know what to improve
- Use social media to promote your ordering system
- Check out customers as guests instead of requiring them to register
- Set a minimum amount of purchases for free delivery
- Offer online customers exclusive discounts
- Provide curbside service