Is your feed getting full with Instagram memes? This is because boosting your Instagram engagement by using memes has become one of the biggest trends of this year and brands are also taking advantage of the same to build their brand values, brand identity, creating product interest, and other promotional purposes.
In this article, we will discuss how you can use Instagram memes for business. So, if you want to use Instagram memes for your business, then without any hesitation scroll down and keep on reading the article.
Before going into the main discussion let us first discuss what a meme is. The majority of us immediately after seeing a meme will surprisingly understand that it is a meme without a proper definition.
In simplest words, a meme is a piece of media that keeps moving from one person to another over the internet. Memes are funny, clever, have cultural importance, and sometimes a combination of all three. Memes can either be a photo, video, or even a GIF.
It may be hard to define what a meme is. But it is very popular on Instagram. Many Instagram accounts exist only for creating and posting memes.
Ways of Using Instagram Memes for Business
Memes are highly sharable and posting relevant and funny memes can help you gain likes, shares, and comments. Various brands are using memes for various business purposes like sharing brand value and identity and creating product interest.
Here are the 5 ways to use Instagram memes for Business
Promote Your Products Using Memes
Instagram is becoming a popular sales channel. You should focus on posting content that not only promotes your product but also engages your customers and memes can do both! Memes usually do not feel like an ad or a promotion as they are funny and clever. So, memes can be an effective medium for promoting your brand indirectly on Instagram. You can share playful memes that entertain your audience as well as draws their attention to your products.
Promote Brand Values
Whether it is a brand, influencer, or something else, most of the people on Instagram generally prefer to follow the accounts to which they can relate to. Memes are an effective way that helps you in making your account relatable and shows off what your brand values are. According to Mission Critical Creative, brand values describe the uniqueness of your business by differentiating it from others. You can convey your brand values by sharing funny and pop-cultural memes that will engage your audience in a relatable way as well as show off your brand values and create brand affinity with your audience.
Share Viral Community Tweets
Sharing viral tweets from respective communities has been very popular on Instagram, many meme accounts have been doing this for a long time and brands are also following this trend now. Brands are not only reposting their Tweets on Instagram but they are also finding and posting Tweets from their community that describes their brand style. This community aspect is not only loved by their audience but is also appealing to them. You attract a lot of audiences when you share memes that are based on your community as your followers will be readily like and comment on your posts to confirm that they got the joke.
Create Attractive Captions
To draw the attention of your audiences, you must create a meme that is visually appealing and also reverberates with your followers. Your captions should be such that it invites your audience to post their comments and start a conversation. You should also respond to their comments as it is a way of welcoming followers in your community and generating a long-term engagement. You can also check Instagram comments from a company that provides you human and genuine and relevant comments from active Instagram influencers.
Timely Sharing of Memes
Besides making memes that relate to your brands and audience, timely sharing of such memes is also important. You can make timely laugh-inducing memes or post timely memes for important holidays.
Make them Entertaining
Besides sharing memes that are only business-centric, it is also a good practice to post Instagram memes for entertainment purposes only. You can post cute and funny memes just like that to show your followers that you are approachable.
Encourage Followers to Tag
You should post memes that your audience likely wants to share with others. In this way, your post will not remain limited within your audience cycle only and your brand will become known to many. You should prompt your audience to tag their friends and family in your posts who will also understand the meme. You can grow your followers by using this strategy.
These are some ways that businesses can use Instagram memes. Though memes are fun and versatile it does not mean that all memes will be effective for your business. Before sharing a meme always make sure that it goes with your brand.